If you’re in the cigar business, whether running a tobacconist shop, liquor store, or cigar lounge, strategically placing point of sale cigar displays can significantly boost your sales. Studies have shown that impulse purchases account for a large percentage of total retail sales, and when it comes to premium cigars, having the right display in the right location can entice customers to make a last-minute purchase.

A well-designed point of sale humidor not only preserves cigars but also acts as a silent salesperson, capturing attention and increasing revenue with minimal effort. In this guide, we’ll explore the difference between point of sale display humidors and large commercial display cabinets, as well as the psychology behind impulse buying and how the right display can enhance your bottom line.

Point of Sale Display Humidors vs. Large Commercial Humidors

When shopping for the right commercial humidor, it’s important to understand the difference between point of sale cigar displays and large commercial display cabinets—each serves a different purpose in your retail strategy.

 

Point of Sale Cigar Display Humidors 

A point of sale humidor is a small commercial humidor designed to be placed near checkout counters or in high-traffic areas to increase impulse purchases leading to increased revenue and average order value (AOV). These display humidors encourage impulse purchases by keeping cigars within easy reach for customers in a visually attractive manner right before they checkout or make a purchase. 

✔ Small, countertop-friendly humidors placed at checkout or near high-traffic areas.

✔ Designed to encourage impulse buys—a customer may not have come in for a cigar, but a well-placed countertop display humidor tempts them to grab one.

✔ Maintains proper humidity levels to ensure cigars stay fresh and ready to smoke.

✔ Ideal for gas stations, liquor stores, convenience stores, and boutique retail shops.

 

Large Commercial Display Humidors

For cigar shops, lounges, and businesses with larger cigar selections, a commercial cigar humidor cabinet provides high-capacity storage with elegant display options. These cabinets maintain perfect humidity and temperature levels while showcasing cigars in an attractive manner.

✔ Larger cabinets designed to showcase a full cigar selection in a dedicated section of a store or lounge.

✔ Typically placed in a walk-in humidor or behind the counter rather than at the checkout.

✔ Encourages planned purchases by showcasing a variety of options for cigar enthusiasts.

✔ Best for cigar lounges, premium smoke shops, and dedicated tobacconists.

Both point of sale humidors and large commercial humidors serve unique purposes, but for quick, high-margin impulse buys, a countertop point of sale cigar display is essential.

The Science Behind Point of Sale Displays & Impulse Buying

Research consistently shows that well-placed point of sale displays drive impulse purchases.

• A Harvard Business Review study found that impulse purchases account for 40-80% of total sales in some retail categories, with strategic product placement being a key driver.
• A study by Point of Purchase Advertising International (POPAI) found that 76% of shoppers make impulse buying decisions in-store, especially when products are displayed prominently at the checkout.
• The Journal of Consumer Psychology states that items placed within a customer’s “decision zone” at checkout are far more likely to be purchased on impulse.

When it comes to cigars, a well-stocked point of sale humidor capitalizes on this psychological behavior by presenting a premium, luxury product at the moment a customer is already making a purchase.

 

How a Point of Sale Cigar Display Can Boost Sales

1. Creates an Impulse Buying Opportunity

A customer might walk into your store for a bottle of bourbon, a pack of beer, or a gift, but a well-placed countertop cigar display can spark a spontaneous decision to purchase a premium cigar.

✔ Position point of sale humidors near checkout where customers naturally pause before completing their transaction.

✔ Feature best-selling cigars, cigar samplers, and limited-edition smokes to create urgency.

2. Enhances the Customer Experience

A high-quality point of sale cigar humidor adds a premium touch to your store, showcasing your commitment to offering fresh, high-end cigars.

✔ Having a properly humidified display gives customers confidence that their cigars are well-preserved.

✔ Upscale commercial humidors elevate your store’s ambiance, making it feel like a premium shopping experience.

3. Increases Your Average Transaction Value

A point of sale humidor makes it easy for customers to add a cigar to their purchase without hesitation.

✔ A customer buying whiskey or wine is more likely to pair it with a premium cigar if it’s displayed right in front of them.

✔ A small countertop humidor featuring cigar samplers or limited-time offerings encourages upselling.

 

Choosing the Right Point of Sale Cigar Display for Your Business

 

Countertop Display Humidors

Best for: Liquor stores, convenience stores, boutique retailers, and gas stations

✔ Compact and eye-catching—fits on countertops near checkout.

✔ Lockable glass doors to protect cigars while allowing customers to see the selection.

✔ Spanish cedar lining and built-in humidity control to keep cigars fresh.

Small Floor-Standing Commercial Humidors

Best for: Cigar lounges, high-end retailers, and bars

✔ Freestanding but still compact for placement near bar areas or retail sections.

✔ Elegant wood finishes or glass panel doors for maximum visual appeal.

✔ Higher capacity than countertop units, allowing for a greater variety of cigars.

Large Commercial Display Cabinets

Best for: Tobacconists, dedicated cigar shops, high-end lounges

✔ Holds a wide variety of cigars, perfect for customers seeking a full selection.

✔ Works best in walk-in humidor sections or behind a retail counter.

✔ Not designed for impulse buys but rather for customers looking to browse and select their preferred cigars.

 

Final Thoughts: Maximize Your Cigar Sales with the Right Displays

If you’re looking to increase revenue in your retail store or cigar lounge, investing in a point of sale humidor is one of the most effective ways to do so. Research shows that impulse buying drives a significant portion of in-store sales, and a strategically placed cigar display can encourage customers to make that extra purchase before leaving.

✔ Place countertop display humidors at checkout to maximize impulse purchases.

✔ Stock them with best-sellers, cigar samplers, and limited editions for variety.

✔ Ensure proper humidity control so customers receive a fresh, high-quality product every time.

Looking for the best commercial humidors and point of sale cigar displays? Explore Trusted Home Goods for a selection of high-quality countertop display humidors and large commercial cigar cabinets designed to boost your cigar sales today!

Looking to Boost Your Cigar Sales? Check out our guide to boost cigar sales within 30 days.